Sales is Leadership
At the core of sales are relationships. Building rapport, trust, and human connection is how successful business partnerships are made. The mechanics of sales are important, but ultimately, people buy from people, and creating genuine human connections is what it's all about. When it comes to professional selling, there really is Brilliance in the Basics.
Key topics include:
Establishing rapport and building trust
Asking earnest questions
Effective listening
Follow-through and asking the hard questions.
BITB is built for:
Sales teams conducting business-to-business or direct-to-consumer sales who already have a sales tactics program (such as PSS, Integrity, Spin, etc.) in place and need to increase sales effectiveness.