A full sales training built for teams conducting business-to-business sales

The world is complex. Access to information and people has increased in reach, yet decreased in depth. Still, the need for high levels of predictability and excellence remain. Resources are in high demand, change is constant, competition is fierce, and people do not know who to trust. In all of this, you have a mission, and the customers you serve have needs.

Applied Value Creation is a trustworthy, effective, and sustainable approach to business development that recognizes the obstacles and reduces them in a way that is additive to all parties involved.

 

Applied Value Creation (AVC) teaches your team to: 

  • Create authentic, value-added partnerships

  • Identify prospects

  • Connect with prospective buyers/partners

  • Skillfully navigate a sales call from opening to close

  • Align on an organizational understanding of the total sales cycle

APPLIED VALUE CREATION is built for:

Sales teams

Commercial Organizations

Business Development teams

Strategic Partnership Development teams

“I’ve been in sales for 25+ years. ALPs re-introduced me to the basics around professional selling and diligence, and helped me source clarity around what actually matters. I’m grateful to Brandon and Blayne for their amazing guidance and support. They’re both the real deal. ”
— Amy Alyeshmerni, Principle, Long Game Creative Services

APPLIED VALUE CREATION INCLUDES:

How to Create Value Accelerating Partnerships

Effective Call Preparation

Effective Call Execution Framework

Call Follow Through and Value Delivery

Organizational Business Development Cycle

SEE US IN ACTION